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Analytics & product data · Google AnalyticsAuth events in Google Analytics
Turn sign-ups, sign-ins, and other identity lifecycle events into Google Analytics events automatically. Measure conversion and retention from the same source of truth that issues sessions.
Google Analytics
Auth funnel metrics without custom code
Enable the Google Analytics add-on per environment and Authdog forwards the identity events that matter for product analytics.
Sign-up & sign-in events
Track when users create accounts and return — without sprinkling gtag calls across every auth path.
Lifecycle signals
Forward additional auth lifecycle events so funnels and cohorts reflect real identity activity.
Source of truth
Events come from Authdog after successful identity actions, not from optimistic client-side guesses.
Per-environment property
Point staging at a test GA property and production at the real one — configured in the Console.
No app redeploy
Turn the add-on on or off per environment without shipping new frontend instrumentation.
Works with Segment too
Prefer a CDP? Authdog also forwards to Segment from the same analytics add-on family.
Cost of building alone
Why Google Analytics + Authdog
Auth is half your funnel. Instrument it from the identity layer so product metrics stay honest.
0
Custom auth tracking snippets
Enable the add-on once instead of maintaining gtag hooks on every login path.
Server
Events after real auth success
Measure completed sign-ins and sign-ups, not button clicks that never finished.
Clean
Staging data stays out of prod
Different GA properties per environment keep experiments from polluting reports.
Send auth events to Google Analytics.
Open the Authdog Console to enable the Google Analytics add-on and start measuring identity funnels.