How a South American automaker unified driver identity across six markets
A leading vehicle manufacturer rolled out connected-car accounts, dealer portals, and a loyalty app across Brazil, Argentina, Chile, Colombia, Peru, and Uruguay — all on a single identity platform.
6
Markets live
2.4M
Driver accounts
40%
Faster dealer onboarding
99.99%
Auth uptime
The challenge
Each country ran its own login stack, bolted onto legacy dealer software. Drivers couldn't carry one account across borders, dealers juggled separate credentials per system, and every market had its own data-residency and consent rules. Shipping a single connected-car experience meant months of integration work for every new feature.
The solution
- One OpenID Connect identity layer for drivers, dealers, and back-office staff across all six markets.
- No-code identity flows tailored per country to satisfy local consent and data-residency requirements.
- Role-based access control separating drivers, dealer staff, and regional administrators.
- Threat mitigation and SIEM to monitor sign-ins and contain account-takeover attempts in real time.
Authdog products used
Results
Drivers now use one account across the region — connected-car app, service booking, and loyalty in a single login.
Dealer onboarding dropped from weeks to days with self-service, role-scoped access.
Security teams gained a unified view of every authentication event across all six markets.
New markets launch on the same identity layer in days, not months.
“We went from six fragile login systems to one platform our drivers and dealers actually trust. Adding a new country is now a configuration, not a project.”
Build identity that scales across markets.
Talk to us about rolling out Authdog for your industry and region.